Purchasing Behaviour of Middle-aged Women in Slovenia

Authors

  • Damijan Mumel University of Maribor, Faculty of Economics and Business, Maribor, Slovenia
  • Bruno Završnik University of Maribor, Faculty of Economics and Business, Maribor, Slovenia

Abstract

The aim of this investigation is to analyze the behaviour of Slovene women of middle age when they buy clothes. The investigation is based on the treatment of 170 test subjects. 5 areas were investigated: where Slovene middle-aged women buy their clothes, how often they buy, how much they spend on their clothes, what factors affect the purchase of clothes and general statements on purchasing clothes. The results help to plan the marketing mix and to get to know the basic rules of the behaviour of middle-aged consumers in the area of the clothing industry.

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Published

2006-05-31

Issue

Vol. 55 No. 5 (2006)

Section

Original scientific paper

License

Copyright (c) 2006 Hrvatski inženjerski savez tekstilaca

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Mumel, D. and Završnik, B. 2006. Purchasing Behaviour of Middle-aged Women in Slovenia. Tekstil. 55, 5 (May 2006), 238–243.